Design Mind frogcast Ep.49 – Building the Future of Loyalty
On this episode of the Design Mind frogcast, we’re talking about what it takes to build loyalty by creating long-lasting relationships between brand and consumer. To do this, we’re joined by Christopher Baird, frog’s Head of Loyalty based in the UK, in conversation with Aaron Mitchell, Global VP of Membership and Personalization at The LEGO Group.
Listen to the podcast episode below. You can also find the Design Mind frogcast on Apple Podcasts, Spotify and anywhere you listen to podcasts.
Elizabeth tells design stories for frog. She first joined the New York studio in 2011, working on multidisciplinary teams to design award-winning products and services. Today, Elizabeth works out of the London studio on the global frog marketing team, leading editorial content.
She has written and edited hundreds of articles about design and technology, and has given talks on the role of content in a weird, digital world. Her work has been published in The Content Strategist, UNDO-Ordinary magazine and the book Alone Together: Tales of Sisterhood and Solitude in Latin America (Bogotá International Press).
Previously, Elizabeth was Communications Manager for UN OCHA’s Centre for Humanitarian Data in The Hague. She is a graduate of the Master’s Programme for Creative Writing at Birkbeck College, University of London.
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