Design Mind frogcast Ep.50 – Welcome to the Simulation Mindset World
On this episode of the Design Mind frogcast, we’re talking about the creative process at a time of synthetic data and AI-powered simulations. To do this, we’re joined by Jason Severs, Head of Design for frog on the East Coast in North America.
Jason is a self-identified ‘skeptical optimist’ when it comes to engaging with new tech, which is an approach he brings into all aspects of his life, from his work with teams at frog, to his own art practice, as well as to the many IoT devices in his home currently in various states of connectivity.
Listen to the podcast episode below. You can also find the Design Mind frogcast on Apple Podcasts, Spotify and anywhere you listen to podcasts.
Jason has struggled for over 25 years to understand the evolving tensions between creativity, business and technology and is obsessed with the idea of radical change though solution design focused on the human experience. Before his recent return to frog, he was the first Chief Design Officer of Droga5, part of Accenture Song, where he built a team that delivered brand identity and digital experience outcomes for several of the agency’s major accounts. Prior to that, he built a strategic initiatives team at Verizon focused on improving customer experiences through Verizon’s digital and retail channels.
Elizabeth tells design stories for frog. She first joined the New York studio in 2011, working on multidisciplinary teams to design award-winning products and services. Today, Elizabeth works out of the London studio on the global frog marketing team, leading editorial content.
She has written and edited hundreds of articles about design and technology, and has given talks on the role of content in a weird, digital world. Her work has been published in The Content Strategist, UNDO-Ordinary magazine and the book Alone Together: Tales of Sisterhood and Solitude in Latin America (Bogotá International Press).
Previously, Elizabeth was Communications Manager for UN OCHA’s Centre for Humanitarian Data in The Hague. She is a graduate of the Master’s Programme for Creative Writing at Birkbeck College, University of London.
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