Trajectories
for Tomorrow
Download ‘Futurescape: Trajectories for Tomorrow’ to explore movements on the horizon and set a path forward.
Let’s
time travel
Today we find ourselves at an important crossroads. It’s time to make choices that will have lasting impact on how we live and work. For each of the five shifts we explore in this report, we look at two directions they could take. Sometimes they’re opposing, sometimes overlapping—but they all feed into a complex vision that leaders can look to as they reinvent their organization for tomorrow.
Shift One
Digital Fictions Bend
New Realities
With novelty abounding, how can technology be used for purpose and protection?
Technology has the power to preserve real lives and culture, yet also falsify them altogether. Communities at risk of fading into history are being preserved in digital form. Platforms are populated by digital avatars-as-influencers who have never existed at all. Reality as we know it is being challenged and expanded.
With novelty abounding, how can technology be used for purpose and protection?
Technology has the power to preserve real lives and culture, yet also falsify them altogether. Communities at risk of fading into history are being preserved in digital form. Platforms are populated by digital avatars-as-influencers who have never existed at all. Reality as we know it is being challenged and expanded.
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Gagandeep Gadri
Shift One
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Digital fictions bend new realities
Shift Two
Technology as Both
Cure and Condition
Can we balance health innovation with the need to unplug for wellbeing?
Exciting, eye-catching innovations are happening in the world of wellness at unprecedented speed. The question is how we will adapt and respond to the rising opportunities and challenges that using technology to optimize our physical and mental vitality brings us as individuals and as communities—while also unplugging when needed.
Can we balance health innovation with the need to unplug for wellbeing?
Exciting, eye-catching innovations are happening in the world of wellness at unprecedented speed. The question is how we will adapt and respond to the rising opportunities and challenges that using technology to optimize our physical and mental vitality brings us as individuals and as communities—while also unplugging when needed.
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Shift Two
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Technology as Both Cure and Condition
Shift Three
Humanizing AI and
Mechanizing Humanity
How can human creativity and AI-enabled creativity evolve together in
novel ways?
For decades, the promises of artificial intelligence had been the subject of science fiction. Today, new AI-powered innovations are helping humanity write the story of tomorrow in real-time. In this landscape of dueling conversations about human and AI-enabled creative potential, there is ample room for pioneers and purists alike.
How can human creativity and AI-enabled creativity evolve together in
novel ways?
For decades, the promises of artificial intelligence had been the subject of science fiction. Today, new AI-powered innovations are helping humanity write the story of tomorrow in real-time. In this landscape of dueling conversations about human and AI-enabled creative potential, there is ample room for pioneers and purists alike.
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Shift Three
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Humanizing AI and Mechanizing Humanity
Shift Four
Emerging Solutions to the Sustainability Imperative
How can sustainability become mainstream to meet the needs of people and planet?
The landscape of sustainability is shifting fast. Behaviors once considered fringe are becoming normalized. The demand for sustainability is rising—as are incentives for responsibility on a business and consumer level. New offerings must now be created and delivered with a revised understanding of economic, environmental and societal value.
How can sustainability become mainstream to meet the needs of people and planet?
The landscape of sustainability is shifting fast. Behaviors once considered fringe are becoming normalized. The demand for sustainability is rising—as are incentives for responsibility on a business and consumer level. New offerings must now be created and delivered with a revised understanding of economic, environmental and societal value.
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Shift Four
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Emerging Solutions to the Sustainability Imperative
Shift Five
Our Changing
Relationship with
Change
How can leaders deliver in an ever shifting and increasingly varied cultural landscape?
The rising waves of emotions and existential directions in our collective psyche can be as ephemeral and as unpredictable as the weather. Organizations must cut through the fog and use the tools at their disposal to tune into developments in the cultural landscape—adapting everything from offerings to operations.
How can leaders deliver in an ever shifting and increasingly varied cultural landscape?
The rising waves of emotions and existential directions in our collective psyche can be as ephemeral and as unpredictable as the weather. Organizations must cut through the fog and use the tools at their disposal to tune into developments in the cultural landscape—adapting everything from offerings to operations.
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Gagandeep Gadri
Shift Five
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Our Changing Relationship with Change
Listen to the Design Mind frogcast
Listen to our Design Mind podcast episode, Futurescape: Trajectories for Tomorrow.
Reflect,
act, review, repeat
These five shifts, and their two sub-directions, represent just some of the ways that the future could be set to unfold. Now’s the time to consider how these eventualities might affect you, your organization, your community and the wider world. Read the report to make space for direction-setting—and to help determine which path you would like to take forward.
We want to thank our 24 colleagues from nine studios for contributing their insights from working on cutting-edge projects with world leaders across industries:
Gagandeep Gadri, Managing Director, Thordur Arnason, Vice President, Capgemini Invent (Norway), Lukas Bohlin Willfors, Consultant, frog (Sweden), Rob Burton, Managing Consultant, frog (UK), Kathryn Ernecq, Intelligence for Innovation Principal, frog (France), Hans Haugli, Senior Creative Director, frog (Norway), Lars Inselmann, Senior Manager, Capgemini Invent (Germany), Rhea Kandel, Service Designer, frog (UK), Shining Li, Associate Strategy Director, frog (USA), Inna Lobel, Creative Director and Head of Industrial Design, frog (USA), Andreas Markdalen, Global Chief Creative Officer, frog (Global Innovation Team), Pete Matthews, Design Director, frog (UK), Silvia Minenti, Associate Design Director, frog (Italy), Sophie Noire, Strategist, frog (Spain), Kara Pecknold, Vice President, Regenerative Design, frog (Germany), Per Poulsen, Senior Manager, frog (Germany), Chris Price, Portfolio Marketing Lead, frog (UK), Sean Robbins, Tech Lead, frog (UK), Massimo Scognamiglio, Customer Experience Senior Manager, frog (Italy), Todd Taylor, Senior Director for Brand Portfolio, frog (Germany), Richard Traherne, Next Frontiers, Capgemini Invent (UK), Almudena Trujillano, UX/UI Designer, frog (Spain), Sandhya Valathajamana, Senior Interaction Designer, frog (USA), Rob Weaver, Associate Design Director, frog (Australia), Mark Weedon, Head of Design, frog (Sweden).
We also want to thank the frog global marketing team for bringing it all together:
EDITORIAL: Elizabeth Wood, Editorial Lead, Camilla Brown, Editorial Manager, Todd Taylor, Senior, Director for Brand Portfolio, Bastien Chicha, Chief of Staff to Gagandeep Gadri
DESIGN: Andreas Markdalen, Global Chief Creative Officer, Carlos Font León, Designer, Arnon Karnkaeng, Designer, Estefanía Latofski, Designer, Regina Vargas Acosta, frog Alum
WEB:Luis Espinosa, Web Product Lead, Paulina Zepeda, Web Implementation Manager, Adriana Garcia, Web Implementation Associate, Victor Takeshi, Web Design Manager
DIGITAL: Romain David Piganeau, Digital Marketing Lead, Lorenzo Lasagna, Social Media Manager
Futurescape
Gagandeep is an Executive Vice President and is the Managing Director of frog globally and the Head of frog in the United Kingdom. A future focused senior leader commanding 25 years of experience gained driving innovation, growth and delivering customer experience and digital projects across global brands. Above all, a bold innovator with the capacity to evoke positive change felt at both a human and organisational level.
Futurescape: Trajectories for Tomorrow
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