Reflect on what’s taking shape across horizons near and far with Futurescape.
Let’s imagine the possibilities
What if we took a moment to engage with the lightning pace of change happening in our surroundings? At frog, we’ve been seeking new perspectives and organizing our thoughts to form multifaceted visions of what tomorrow can be.
By uniting across passions and pursuits, we can collectively reinvent our world. Now we present to you five shifts and 25 trends to contemplate as we move into the future.
Ebb & Flow
What consumer behaviors and business practices will be replaced next?
In the ebb and flow of human habits, renewed preferences and lifestyles emerge. What is currently receding? What might take its place? Whether in our relationships with people, planet or technology, there is a constant tension in how to respond to the dynamic shifts in human behavior.
What consumer behaviors and business practices will be replaced next?
In the ebb and flow of human habits, renewed preferences and lifestyles emerge. What is currently receding? What might take its place? Whether in our relationships with people, planet or technology, there is a constant tension in how to respond to the dynamic shifts in human behavior.
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Gagandeep Gadri
Shift One
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Digital fictions bend new realities
Forces
of Nature
How will tech, culture and business impact people and planet next?
Just as the forces of nature are changing, so must we. How can we do more while using fewer resources? Is it time for a new boardroom role to balance nature, indigenous and social concerns with financial priorities? How can radical thinking help us reach beyond planetary boundaries?
How will tech, culture and business impact people and planet next?
Just as the forces of nature are changing, so must we. How can we do more while using fewer resources? Is it time for a new boardroom role to balance nature, indigenous and social concerns with financial priorities? How can radical thinking help us reach beyond planetary boundaries?
Machine Visions
In what ways will AI affect our lives that we’re not prepared for?
AI will reshape how we perceive privacy, communication and social norms. With this vast landscape of possibility opening up before us, staying focused on priorities is key. What action can we take to maintain a healthy balance between enjoying the benefits of machine visions and maintaining human agency?
In what ways will AI affect our lives that we’re not prepared for?
AI will reshape how we perceive privacy, communication and social norms. With this vast landscape of possibility opening up before us, staying focused on priorities is key. What action can we take to maintain a healthy balance between enjoying the benefits of machine visions and maintaining human agency?
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Gagandeep Gadri
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Humanizing AI and Mechanizing Humanity
Merging Dimensions
Which traditionally disparate worlds will intersect next?
When different worlds come together, entirely new ones become possible. From unlikely partnerships to the emerging ubiquity of new interaction models, the overlap at the center of the Venn diagram is always where we find the connections across subjects and systems that will allow us to exponentially adapt to changing environments.
Which traditionally disparate worlds will intersect next?
When different worlds come together, entirely new ones become possible. From unlikely partnerships to the emerging ubiquity of new interaction models, the overlap at the center of the Venn diagram is always where we find the connections across subjects and systems that will allow us to exponentially adapt to changing environments.
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Gagandeep Gadri
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Emerging Solutions to the Sustainability Imperative
New Horizons
What challenges will we need to overcome to stay ahead?
Together, we seek new horizons to anticipate and explore—to harness moments of creativity and innovation in hopes of driving change that benefits people and planet. As we look for guidance on how to prepare for the next quarter-century, let’s take a pause to reflect on what could be if we dare seek it.
What challenges will we need to overcome to stay ahead?
Together, we seek new horizons to anticipate and explore—to harness moments of creativity and innovation in hopes of driving change that benefits people and planet. As we look for guidance on how to prepare for the next quarter-century, let’s take a pause to reflect on what could be if we dare seek it.
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Gagandeep Gadri
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Listen to hear more about "Lorem ipsum dolor sit amet" by Name Surname {}
Listen to the Design Mind frogcast
Listen to our Design Mind podcast episode, Futurescape: Lorem ipsum.
Reflection to Reinvention
This space of reflection is intended to inspire and challenge the boundaries of possibility, bringing hope of reinvention for you, your organization, your community and the wider world. If you have any thoughts you’d like to share, we’d love to hear from you.
We want to thank frogs from all across the pond for submitting their brilliant ideas, and especially the 35 colleagues from 13 studios featured in this year’s Futurescape report.
Amy McLean, Associate Consultant, Creative & Design, frog Sydney, Andreas Markdalen, Global Chief Creative Officer, frog Milan, Anton Löf, Senior Consultant, Creative & Design, frog Stockholm, Antonello Crimi, Head of Design, frog San Francisco, Boris Lelic, Operations & Staffing Manager, frog Paris, Carman Ho, Associate Consultant, Creative & Design, frog Sydney, Carolyn Gordon, Managing Consultant, CX Transformation, frog London, Charles Kind, Senior Consultant, CX Transformation, frog Utrecht, Chris Price, Senior Manager, CX Transformation, frog London, Florian Coste, Senior Manager, CX Transformation, frog London, Gemma Conway, Managing Consultant, CX Transformation, frog London, Jason Severs, Head of Design, frog New York, Jens Hofmeister, Business Reinvention, frog Munich, Kara Pecknold, Vice President, Creative & Design, frog Munich, Kathryn Ernecq, Senior Manager, Business Reinvention, frog Paris, Kerry Lee, Director, CX Transformation, frog London, Kyle Struthers, Associate Consultant, CX Transformation, frog London, Lonnie Tapia, Managing Consultant, Creative & Design, frog San Francisco, Mark Weedon, Director, Creative & Design, frog Stockholm, Megan Nesbeth, Managing Consultant, Business Reinvention, frog New York, Paul Taylor, Director, Creative & Design, frog Sydney, Rameen Nadeem, Consultant, CX Transformation, frog London, Rob Burton, Managing Consultant, CX Transformation, frog London, Rob Weaver, Senior Manager, Creative & Design, frog Melbourne, Rubina Brouns, Consultant, CX Transformation, frog Utrecht, Sheldon Pacotti, Director, Customer Data & Tech, frog San Francisco, Shining Li, Managing Consultant, Business Reinvention, frog New York, Silvia Minenti, Managing Consultant, Creative & Design, frog Rome, Simon Mutter, Strategy & Planning Partner, Creative & Design, 23red, part of Capgemini Invent, Thordur Arnason, Vice President, AI Futures Lab, Capgemini Invent, Tom Lewis-Clare, Consultant, CX Transformation, frog London, Whitney Olson Jenich, Senior Consultant, Creative & Design, frog San Francisco, Wouter Coppens, Consultant, CX Transformation, frog Utrecht, Yaroslav Krasilnikov, Consultant, Creative & Design, frog Munich, Yenti Pavri, Consultant, CX Transformation, frog Sydney
And thank you to the frog Global Marketing team for bringing it all together:
EDITORIAL: Gagandeep Gadri, Managing Director, Jess Leitch, Head of frog North America, Elizabeth Wood, Editorial Lead, Camilla Brown, Editorial Manager, Connie Wu, Consultant, Bastien Chicha, Chief of Staff
DESIGN: Johann Lucchini, Creative Lead, Coralie Quesada, Art Director, Carlos Font León, Art Director, Estefanía Latofski, UI Designer, Sylvain Borgarino, Creative Director, Todd Taylor, Senior Director for Brand Portfolio
WEB: Luis Espinosa, Product Manager, Paulina Zepeda, Web Implementation Manager, Victor Takeshi, Design Technologist II
DIGITAL & CAMPAIGNS: Romain David Piganeau, Global Digital Lead, Carol Clavin, Marketing Manager, Rameen Nadeem, Consultant, Tim Knott, Social Media Manager
Futurescape: 25 Trends Transforming the Next Quarter-Century
Futurescape: 25 Trends Transforming the Next Quarter-Century
Download the full report now
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