Hacking Innovation
All game-changing innovations start out speculative. A key difference between a good and a great organization is how they encourage and support disruptive ideas. Think Spotify vs. Kodak. Departing from tradition can be scary—to push disruption through the uncertainty you’ll need the right approach. That approach is prototyping, using quick, low fidelity experiments.
We’re presenting you with a practical introduction to conducting experiments, how to make sense of the results and guidance on sidestepping the classic pitfalls of experimentation, citing our own client work. Hack innovation and try ‘faking it until you make it’ to discover if your idea can truly make a mark.
There’s no day like today to quickly experiment with disruptive ideas on physical products, apps and spaces, and de-risk the risky process of reinventing itself.
Download the report to learn how to test your disruptive idea for:
- Attractiveness in the market
- Users’ willingness to pay
- Your ability to deliver
To Lulo, the value of design lives in its potential to create better products and services that improve people’s lives – he has led creative teams for over 10 years in the pursuit of this vision. As part of his efforts, he’s also created online courses in Spanish for thousands of students across LATAM while also lecturing about design in business schools and contributing to business publications.
Website: lulo.mx
Belén excels in navigating complex challenges, uncovering opportunities, and guiding teams toward innovative solutions. Her curious nature drove her to experiment with testing and prototyping as a critical step in the creation and launch of breakthrough products, services, and ventures. She has been leading the Strategy team at the Mexico City studio since 2020.
We respect your privacy
We use Cookies to improve your experience on our website. They help us to improve site performance, present you relevant advertising and enable you to share content in social media. You may accept all Cookies, or choose to manage them individually. You can change your settings at any time by clicking Cookie Settings available in the footer of every page. For more information related to the Cookies, please visit our Cookie Policy.