Independence and Aging
The nearly 73 million US Baby Boomers currently exiting the workforce and aging into social security will seek to maximize their retirement experience, opening up the so-called “Longevity Economy.” As this demographic expects to live longer than any previous, the ability to maintain their independence will define the quality of their lives.
We imagine a future where physical and cognitive deterioration no longer means a loss of independence and the dignity that comes with it. We believe this massive demographic shift is a call to action to create new products and services that are designed to help people adapt to changing circumstances in order to maintain independence and continue to contribute meaningfully in their 70s, 80s, 90s, and beyond.
Download the Report to learn more about:
- Creating value within the “longevity economy”
- Strategies for maintaining independence with age
- Designing for the next generation of independent, tech-savvy seniors
Anthony leads a talented team of designers, strategists and data scientists in creating more thoughtful experiences for clients and customers around the world.
Samara is an Associate Design Director with a background in user research, interaction and service designer and a facility to work cross-culturally (whether that be in another country or embedded in a client team). Samara brings strategic and creative problem solving together to achieve business goals, and improve experiences for users and employees.
Prior to joining the Sustainable Futures group, Samara was the Sustainability Lead for the Austin Studio. She has expertise in the energy sector, circular economy, digital sustainability and climate story-telling. She is passionate about creating products and services that, in the words of William McDonough, allow us to “love all the children of all the species for all time.”
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