The Business Value of Customer Experience

Octavio Egea is a Vice President and Head of Innovation, Strategy & Design at frog. For 20+ years, Octavio has been helping organizations decipher, navigate and thrive in complex industry contexts, deploy new growth platforms and embrace innovation to drive superior alpha. He leads a team of passionate strategists, designers and technologists assisting startups and global corporations in identifying emerging opportunities, developing growth strategies, building new businesses and creating innovative and meaningful experiences that resonate with customers and employees.

Nieves Padilla is a Senior Strategist at frog Madrid. Combining an innovative mindset and a practical approach to make data-driven decisions, she is able to conceptualize complex business challenges in order to drive change in organizations. She brings more than 8 years of experience in strategy consulting engagements involving customer experience transformation, organizational transformation and corporate and portfolio strategy for worldwide companies within industries such as financial services, transport, services or tourism & entertainment.