Brand
Brand Strategy, Design & Performance
Turn your brand into a powerful tool for meaningfully engaging customers and employees while maximizing performance.
Overview
01
Lead with design
Define a compelling brand identity that will rally internal teams and external audiences alike
02
Build on purpose
Go beyond lip service by building your brand around a core purpose that resonates with your people
03
Deliver value
Make sure every part of your brand delivers real value to your customers and employees
Brands built on data, technology and human-centred design
When it comes to designing and executing the kinds of powerhouse brands that touch hearts and move markets, data and analytics will only go so far. In order to get the most out of their brand, organizations must leverage human insights to define and deliver meaningful experiences to their customers and employees.
In the pursuit of agility, many brands end up jeopardizing their long-term strategic vision in favor of short-term tactical gains. By keeping brand experience and purpose at the heart of digital business transformation, brands can manage and deliver on consumer expectations in real time. With brand as the stable foundation for transformation, businesses can achieve rapid innovation and sustainable growth while maintaining the experience, expression and value customers expect.
How we do it
frog brings the strategic and empathetic tools of human-centered design to the task of brand-building, helping to counterbalance the data-centric approach that drives brand and marketing execution in many of today’s digital businesses. But that doesn’t mean we don’t deliver on data and technology: with our combined tech, venture, ecommerce and analytics capabilities, we enable digital transformations and experiences that express the meaning, emotion and value behind our partners’ products and services while providing a launchpad for further innovation and growth.
We also help achieve internal alignment and activation to support transformation and innovation, giving businesses the confidence and agility to define and develop new products, services and brands that address consumer needs while maintaining the integrity of their core brand experience.
Listen to the Design Mind frogcast with Leanne Fremar
Informed by her diverse background in everything from fashion to finance, we ask Leanne Fremar how purpose influences decision-making in her role as Chief Brand Officer at JPMorgan Chase.
