It's time for

Live
Marketing

Activate at the moment of need with
a hyper-responsive, streamlined approach

Discover a powerful and holistic approach to AI, data and technology ecosystems.

As a partner to the CMO, we enable end-to-end brand relevancy from strategy, to activation and working at scale.

Empower engagement and generate excitement with transformative experiences that bring people together.

Welcome to the future of customer experience.

AI-Powered

Harness the disruptive strength of AI to elevate your end-to-end marketing cycle

Unified at the Core

Enhance efficiency and effectiveness with an integrated approach that breaks down silos

Ready to Grow

Scale globally with future-proofed strategies that keep you ahead in a rapidly changing market

Driven by Sustainability

Build responsible legacy that engages and inspires as we move towards a zero waste world

76%

of organizations have allocated budget, or plan to do so, in the next six months to integrate generative AI into their marketing initiatives

Source: “Generative AI and the Evolving Role of Marketing,” Capgemini Research Institute, 2023

Let's get started
Let's get started

empowered engagement - empowered engagement - empowered engagement - empowered engagement - empowered engagement - empowered engagement - empowered engagement - empowered engagement - empowered engagement - empowered engagement - empowered engagement - empowered engagement -

01.

Navigate the Revolution

Arrive at the forefront of the marketing evolution. We act as a compass, guiding brands through digital transformation with strategic insights and innovative solutions.

  • Lead with agility
  • Embrace constant innovation
  • Turn challenges into opportunities
  • Leapfrog your competitors

57

%

of organizations

believe the benefits of AI outweigh its costs and risks

Source: “Generative AI and the Evolving Role of Marketing,” Capgemini Research Institute, 2023


  • Ready to enter the Live Marketing era?

    Harness a powerful and holistic approach to AI, data and technology.

    Make Your Mark
    Make Your Mark

    Report

    Your Consumer Responsibility

    How many organizations are truly consumer-first? Discover the new rules of engagement between consumer and brand to unlock growth and raise the standard for experiences.

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    Our Experts & Leaders

    As part of the global Capgemini organization, we draw on an unparalleled breadth of knowledge to partner at scale with uncompromising quality.

    Our approach to Live Marketing isn't just about adapting to change—it's about leading it, setting new standards for engagement and innovation.

    Bhavesh Unadkat

    Vice President, Brand, Marketing & Content Services

    frog, Part of Capgemini Invent
    UK

    Seeing the big picture means harmonizing every data point. It's how we make marketing not just effective, but resonant.

    Chloe Buckland

    Director, Beauty & Luxury

    frog, Part of Capgemini Invent
    UK

    For us, leading change in marketing means always being a step ahead, innovating in ways that engage today's consumer and anticipate tomorrow's.

    Gagandeep Gandri

    Managing Director

    frog, Part of Capgemini Invent
    UK

    An omnichannel strategy isn't about being everywhere; it's about being where it counts, in a way that's both seamless and impactful.

    Candice Tankel

    Senior Director, Head of Marketing Transformation

    Capgemini Invent
    UK

    By breaking down silos, we foster a culture of collaboration that elevates marketing effectiveness and operational efficiency.

    Jérôme Coignard

    Chief Technology Officer

    frog, Part of Capgemini Invent
    France

    We're committed not only to growing our audience, but to deepening our connections with them, turning every interaction into an opportunity for engagement and loyalty.

    Abha Singh

    Senior Director, Marketing & Communications

    frog, Part of Capgemini Invent
    India  

    Adapting to digital shifts goes beyond survival, it's about seizing opportunities to redefine how we connect with our audience.

    Edouard Guerain

    Manager, Consumer Products & Retail

    frog, Part of Capgemini Invent
    SEA

    Real-time engagement is now. Live Marketing lets us meet our consumers where they are, with messages that matter.

    Lars Inselmann

    Senior Manager

    frog, Part of Capgemini Invent
    Germany

    Data is the key to unlocking what our consumers really want and how we can serve them better.

    Farhan Shaikh

    Head of frog India, Brand, Marketing & Content

    frog, Part of Capgemini Invent
    India

    Being agile in today's market means more than just quick responses; it's about being ready to pivot with purpose and precision.

    Linus Hartin

    Senior Manager

    frog, Part of Capgemini Invent
    Sweden

    Get in touch

    Ready to enter the Live Marketing era?

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