Automotive &amp; Mobility

Communications

Consumer Products

Financial Services

Healthcare

Media

Retail

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Brand Strategy

Brand Strategy, Design &amp; Performance

Client Collaborative

Connected World

Content &amp; Asset Management

Corporate Venture Building

CX Strategy

CX Strategy, Design &amp; Performance

Design &amp; Development

Design &amp; Performance

DesignOps

Elevated Loyalty

Engage at the Edge

Growth Strategy

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Product Innovation, Design &amp; Development

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Bangalore

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frog Innovation Team

Gothenburg

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frog-Cap-Invent-logo

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Deepening Customer Engagement with IKEA Retail

frog and IKEA Retail (Ingka Group) worked together to transform an underutilized customer club into a core part of its customer engagement strategy

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IKEA_living-room_header_03

Creating a more rewarding experience  

How does it work? 

Unlocking rewards 

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IKEA_yellow grid

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IKEA saw that their customer club had potential to engage more members, in more meaningful ways. They wanted a new rewards concept that would activate support and recruit members towards the highest form of engagement—their home furnishing project journeys.

Growing IKEA Family’s impact 

Challenge

frog collaborated with IKEA to research, design and create a global rewards framework operating as a consistent way of rewarding customers across every country, whilst offering local countries flexibility to adjust.

Transforming engagement-driven loyalty 

Solution

Following country-specific trials, rewards from IKEA Family has launched in Australia, Germany, Ireland, Italy, Portugal, Spain, Sweden and UK. frog continues to support Ingka as part of the deployment to all remaining Ingka markets, ensuring customers globally can benefit from a more rewarding experience.

Substantial growth, increased engagement 

Outcomes

Project highlights

Delivering at scale

IKEA’s expansion of the rewards program shows confidence in the potential transformation to drive its membership engagement strategy forward and deepen relationships with customers.

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Expanding to engage the “many people”

Note: The images presented here are mock-ups and not reflective of the final solution.

Creating a Loyalty Program to Deepen Customer Relationships and Drive Cross-sell

Deepening Engagement & Loyalty with Their Best Customers

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Bolstering Volvo Group’s data capabilities to provide customers with intelligent new offerings

Harnessing Data for Leaner and Greener Future of Mobility

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Volvo and frog put customers first

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Looking ahead, Volvo Group knew it had to find new ways to support its customers as they navigate the changing automotive and transportation landscape. Volvo Group set its sights on routing customer data into useful mobility solutions for their customers and serving them through a differentiated customer experience. Realizing the need for an intelligent products and services ecosystem, Volvo Group teamed up with frog, Capgemini and Microsoft to establish a world-leading data and analytics service.

Connecting Data and Customer

The multinational team set out to uplift Volvo Group’s data and analytics capabilities to obtain actionable insights to help Volvo customers unlock added value out of their mobility solutions. Enabled by its new data platform and capabilities, Volvo Group was able to create a new business model that would shift their customer relationships from ad-hoc problem-solving support to long-term business optimization partnerships. With the advisory model, Volvo customers gain access to an evolving ecosystem intended to provide them with enhanced support and recommendations aimed at improving their operations and user experience.

From Manufacturer to Advisor

Transforming from ad-hoc problem-solving support to long-term partnership and connected solutions provides Volvo Group's customer with value and peace of mind in their business optimization journeys. The beneficial customer outcomes include: • Savings through efficiency improvements in daily operations, e.g., fleet management, logistics and e-truck charging optimization • Reduction of CO2 emissions • Improvements in driver satisfaction At the same time, it advances Volvo’s servitization goals, helping them stay ahead of the curve by bringing a complete service offering to the market.

Value. Ease. Peace of mind.

Creating a data-driven customer experience 

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23_frog_Volvo_screen_tablet

As a result of the initial pilots, Volvo has seen a + 40 pts increase in data reports take rate—from 35% to 75%.

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A Better Customer Experience

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Build intelligent offerings, ecosystems and transformational solutions with frog.

Discover the New Connected World Offering

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Transforming Pet Care with AI

Decarbonizing Trucking with Hydrogen

Gaming experiences to raise awareness of the plight of the Arabian leopard

Leaping into Decentralized Conservation

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A matter of life and death 

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The RCU wanted to champion its goals (aligned with Saudi Arabia’s Vision 2030 program) on a global scale. Together, frog and the RCU sought an engaging way to raise awareness and promote this majestic destination. 

Raising awareness worldwide

The result is 'Quest for Hope,' a metaverse gaming experience on Roblox that transports user to some of the most breath-taking locations in AlUla, Saudi Arabia. As a remarkable tool for creating, sharing and experiencing on a global scale, Roblox was the ideal platform for championing conservation.

Immersive experiences 

The RCU captivated audiences, demonstrated its commitment to sustainability and inspired stakeholders and potential investors. Its conservation quest received the global attention it deserves, bringing focus to an endangered species.

Better odds for big cats

Collaborative conservation

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Using emerging media to captivate and communicate 

Two immersive experiences 

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19.1M

3.0K

20.9K

Global engagement

Visit AlUla today and start your own '<a href="https://questforhope.com/" targer="_blank">Quest for Hope</a>.'

	Global		EN
	France		FR

	Global		EN
	France		FR