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Leveraging real-time insights and optimizing processes with the People Data Centre

Creating Consumer Insights at Scale

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State-of-the-art analytics 

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Unilever’s data was being provided and analyzed by different suppliers, they wanted to pivot to in-house data infrastructure as a way of saving resources and generating additional value.

In-house data powerhouse

Challenge

Following an insights and market research phase, our approach was to start small with pilots in selected markets to demonstrate value, before expanding to multi-functions and multi-markets.

A collaborative drive

Solution

By collating data from multiple sources and leveraging a global data science capability, the PDC delivers unparalleled insights and is the heart of Unilever's consumer-centric digital revolution. 

Consumer-centric at heart

Outcome

Project highlights

Understanding wants and needs

The PDC was developed as a service  to help brands within Unilever go to market using the three core categories of digital marketing, advanced analytics and technology. We achieved this with four supporting pillars:

Building the service pillars of the PDC 

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Unilever estimate they’re currently saving <a href="https://www.capgemini.com/gb-en/solutions/people-data-centre/" target="_blank">30 million euros a year</a>. This means the PDC is half the cost of traditional consumer intelligence—and delivers insights twice as fast.

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Exponential knowledge processing 

Transforming Pet Care with AI

Pioneering Mobility Solutions with Data Transformation

How foresight helped a pioneering team shape the future of humanitarian data

Shaping Data-Driven Humanitarian Futures

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Shaping new futures

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The pioneering data team was successful and well regarded with partners but needed to look more broadly at potential opportunities and better leverage emerging tech. They needed to see around corners.

Data-driven humanitarianism

Our strategic foresight methodology mapped drivers of change in humanitarian data, informing four distinct scenarios set in 2035. Alongside three-horizon based ideation, the drivers developed the future strategy and organization design recommendations.

Shaping future scenarios

The Centre turned the strategy into a plan that expanded its work into new opportunity areas and added capabilities around data science, foresight and user research.

Future-proof strategy

Strategy beyond the obvious

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Executing a five-phase process 

The frog approach

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Following our collaboration, the Centre attracted new partners in its mission to increase the use and impact of data in the humanitarian sector.

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Rewriting the future

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Fostering Virtual Collaboration for A Global Conference - UNICEF

Revolutionizing Disaster Relief - UN OCHA

Fostering Virtual Collaboration for A Global Conference  

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“This virtual conference is the way to go and I think it will ease conferences in the future. After COVID, many of these bigger conferences and workshops will go in this way. People are more attentive, listen more and more engaged. 

When the UNICEF-AstraZeneca Young Health Programme (AZ YHP) Global Planning Meeting could not meet in person due to COVID, we worked together to design a new kind of virtual conference with collaboration, creativity and inclusion at the forefront 

A global conference to launch a youth-led advocacy movement for NCD prevention 
UNICEF works in over 190 countries and territories to save children&#8217;s lives and help them fulfill their potential. In a new partnership with AZ YHP, UNICEF tasked its country-level and regional-level teams with planning a multi-year initiative to prevent non-communicable diseases (NCDs) among young people. To launch this coordinated effort, UNICEF convened country teams, regional teams, partners and young people themselves, to establish the key pillars of this movement, share their activities, spark inspiration and foster collaboration as they begin this 5-year program. The resulting event was a three-day global virtual conference with participation from over 15 countries.
New constraints arise amid pandemic 
The COVID-19 crisis presented unique challenges for this global conference, which was forced to be held virtually. The organizers understood how valuable in-person collaboration had been for past conference goals, so they turned to frog to help co-create an entirely virtual conference using new digital tools, workshop sessions and human-centered design principles. We started by conducting a thorough technology audit to find the right platforms for the global conference. It was imperative that the chosen tools would be able to create a productive, engaging, efficient and memorable gathering across multiple time zones—one that provided the energy and intimacy of an in-person convening. 
 
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<h3>&#8220;frog’s expertise in designing user-centered experiences and products was what we needed to help develop a strategy at the inception of a new partnership, and on top of that to do so amidst the COVID-19 pandemic. We were looking for innovative and creative approaches to support our planning and felt that FROG could provide us with that.”  </h3>
– Joanna Lai, UNICEF NYHQ Adolescent Health Specialist  </blockquote>
 
Designing a new approach to virtual collaboration 
At the onset, we knew that we needed to co-create the event around the key focuses of enabling collaboration and elevating youth voices.  
Additionally, the UNICEF team came to us with three key design principles for the experience: 
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<li data-leveltext="" data-font="Symbol" data-listid="1" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Human-centered: We will retain and even improve upon the quality of outcomes expected from the original in-person conference design. </li>
<li data-leveltext="" data-font="Symbol" data-listid="1" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Uncompromising: We will prioritize human experiences and connections, and acknowledge that the work itself is centered around improving the lives of humans. </li>
<li data-leveltext="" data-font="Symbol" data-listid="1" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">Inclusive: We will design so that all voices are heard, engagement is prioritized, and the best thinking of the group is captured in a way that is culturally appropriate across regions.  </li>
</ul>
This global event helped UNICEF, AZ YHP, their partners, and young people share, learn and strengthen relationships. By introducing Miro and Hopin, two new tools for remote workshops and conferencing, the teams were able to connect and collaborate, empowering them to continue pushing the boundaries of  young people’s health and well-being.  
The format of the event was carefully calibrated to consider how we could enable the widest audience to participate at any given time and simulate the best parts of an in-person conference. This meant: 
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<li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Programming: In addition to live speakers, conversations and chats, the conference included asynchronous content like videos, polls and Miro boards that allowed participants to access the conversation on their time. </li>
<li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Virtual spaces: To accommodate side conversations and spontaneous interactions, we included unassigned rooms people could enter to talk to each other. </li>
<li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Networking experiences: Conference participants were paired up via video to connect, share and build their network. </li>
<li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">A space for breaks and fun: Meditation and dance rooms provided participants the opportunity to process, reenergize and refocus. </li>
<li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Music and visual cues: Just like an in-person conference, these cues signaled transitions and changes in tone and energy. </li>
<li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Wayfinding: Virtual signage and human guides assisted people in getting from room to room. </li>
</ul>
In addition to designing the spaces and coordinating speakers, frog helped facilitate workshops for the country and regional teams, as well as for external partners and youth leaders.  
From the beginning, the UNICEF team knew the importance of elevating youth voices, so we actively designed ways to empower the Young Leaders by providing them ample stage time, outlets for collaboration, and dedicated time to craft and share their call to action to the group.

UNICEF

The remote conference had both live and asynchronous components, with high interaction during live sessions. 

3 DAYS 

We facilitated working session for UNICEF's Young Health Program partners. 

8 COMPANIES 

Attendees joined from multiple time zones, from Indonesia to Angola, the United Kingdom to Panama. 

15+ COUNTRIES 

The resulting 3-day virtual conference, made up of participants from more than 15 countries, marked the beginning of both a new partnership between UNICEF and AstraZeneca, and a powerful youth-led movement to prevent non-communicable diseases. It also proved that human-centered design can always provide solutions by helping to ask the right questions and understand where true value lies. For UNICEF, it was not just about recreating the event as it had always been, but understanding that the key to success is the ability to collaborate—whether we’re together in one room or connected across continents.

Fueling Healthcare Innovation through Venture Design

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“The Design Collaborative extends Pfizer Consumer Healthcare’s innovation capabilities by tapping into the creativity and design expertise at frog.”

Leveraging our corporate venture building capabilities, frog partnered with Pfizer Consumer Healthcare to rapidly develop new, scalable consumer healthcare businesses, well outside of their original core offering.

Beginning in March 2016, Pfizer Consumer Healthcare (PCH) partnered with frog to establish the Design Collaborative, an innovation accelerator for the consumer health space. frog’s Venture Design principles, derived from many years of experience working as founders and with other entrepreneurs, guided the creation of the Design Collaborative. The joint initiative accelerated the development of new health solutions for consumers in the areas of sleep tracking and improvement, stress and energy management, nutrition and aging, among others. PCH and frog worked together to identify a range of opportunities within these target areas, select those most useful for empowering consumers to take health and wellness into their own hands, then structure both the offerings and business models around them.
The Design Collaborative was jointly staffed by frog and PCH, with key members co-located to ensure continuous engagement, strategic alignment and creative intensity. PCH team members rapidly adopted frog’s venture approach, favoring dynamic progress over rigid process, and leveraging customer insights to support accelerated decision making.
In nine months, the Design Collaborative delivered six new, refined and scalable business concepts that advanced Pfizer’s organizational goals and served as a beacon for innovation throughout the company.

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When frog and PCH partnered to launch The Design Collaborative, the team drew on frog’s Venture Design practice. First, they got to work identifying the target areas for innovation. They then tapped into design methodologies proven to achieve rapid, scalable business impact, leading to informed decisions about potential new opportunities.


A Venture Design Approach

The Design Collaborative used ‘experience simulation’ prototypes to validate opportunities with target customers. These empirical tests kept designers and developers tangibly immersed in the product experiences, and ensured customer needs stayed at the center of all decision making.

 Simulating Customer Experiences

After developing over 40 product & service concepts—each delivering new value in key consumer-focused areas—the Design Collaborative brought forward six new business opportunities to key stakeholders. Each was anchored in a large, unmet need, and presented with a clear business case for bringing to market. 

Making It Real

The Design Collaborative demonstrates the value of corporate venture building in enabling even the Fortune 50 to step beyond their prior boundaries and begin shifting their center of gravity to a next generation of core businesses.

DesignOps: Remote Collaboration


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Remote design capabilities are now essential. Learn the blueprint for remote design collaboration used by teams at frog, a global design consultancy, that supports creativity and impact when teams can’t be together.


As design teams have grown larger and travel constraints continue to change, distributed teams and remote collaboration are a new reality to which designers and their collaborators must adapt. This, of course, poses certain challenges, especially to creative teams that thrive on in-person interactions. DesignOps helps amplify creativity and impact at scale so design teams can do their best work, face-to-face, across town or a world away. When the situations arise that demand unexpected remote collaboration, efforts don’t have to grind to a halt. Teams that have a playbook for remote design collaboration experience less anxiety and stress, leading to better and more reliable design outcomes.

This 1-day intensive workshop is conducted remotely and focuses on setting up your design team for successful remote work and collaboration. Best for 5-10 participants.


1-Day Remote Intensive

Our 3-day deep dive is also conducted remotely. The 8-part session focuses on using DesignOps to successfully scale your design teams for peak efficacy and impact within your organization. Best for 5-10 participants.

3-Day Remote Deep Dive

We also offer custom workshops in which we create and tailor a curriculum that is highly specific to your needs. This can include deeper dives into one area that your team needs help in, supporting a larger group, or different breakout sessions by specific topics. For custom development, we work with you before and after the workshop to make sure all your specific needs are met.

Custom DesignOps Development

Through our DesignOps framework and workshops, we provide the best practices, tools and processes needed to foster design, creativity and collaboration across remote teams who are new to this way of work.

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