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CX Strategy, Design &amp; Performance

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Engage at the Edge

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Inventing Tomorrow's Bank Through Innovation

Powering up a dedicated in-house innovation and acceleration center

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Inventing tomorrow's bank

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New forms of work contracts have emerged, such as "task-based" contracts, facilitated in particular by platforms like Uber or Deliveroo. The BNP Paribas innovation team wanted to better understand this target clientele to be able to imagine the new products or services it could develop for this type of worker. To get to know this growing trend, the two teams from DITA and frog created a series of personas and analyzed the factors driving the emergence of this trend. This process also included interviews with Uber employees, and the study of competitors from BNP Paribas and other brands. Together, these studies provided a picture of the potential impact of the gig economy, and were followed up by a sprint to develop a relevant strategy.

Exploring the gig economy

New face of work

Chatbots are everywhere, present on virtually every site. BNP Paribas already had its own chat solution, but wanted to improve its performance. They wanted a clear strategy and a new solution, in line with the customer journey and qualitative user experience it was keen to offer. The timing was right for this, as it coincided with the emergence of technologies such as ChatGPT, whose potential in this area is immense. Stakeholders built a nine-week sprint program and imagined several scenarios; eight of these potential ideas were further analyzed: their viability, desirability and feasibility. Finally, prototypes were co-constructed by all stakeholders, providing BNP Paribas with a complete strategy and a set of potential options.

Elevating the use of bots

Streamlining services

In a competitive context where banking and non-banking players are launching their own cashback programs, BNP Paribas wanted to develop its own program, with the aim of attracting and retaining its customers as well as providing them with added value, enabling them to micro-save and treat themselves. The DITA innovation team and frog defined a strategy for the program, designed the customer journeys, built the MVP and tested the solution with BNP Paribas employees. In just 10 months, the Mes Extras program was launched on the market, and now offers automatic discounts from privileged partners to over 280,000 customers.

Launching a cashback program

User perks

Project highlights

Three avenues of exploration

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Personal Finance One Text at a Time - Charlie

Rebranding Human-Centered Banking

Decarbonizing Trucking with Hydrogen

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Venturing on the open road with a hydrogen-fueled mobility platform 

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Sustainable transitions

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Seeking to radically reimagine road freight transport in the face of the climate crisis, Kouros devised a circular business model that that leverages key technology access to (1) produce hydrogen from biomass thermolysis with the opportunity to create a powerful carbon sink while contributing to the preservation of soil and biodiversity and (2) become industry leaders in assembling a real, first-of-its-kind hydrogen truck. They came to frog and the broader Capgemini to manifest this vision into reality as rapidly as possible—with high ambitions for market shares.

A game-changing method

Challenge

Through hands-on, sleeves-up collaboration, Kouros, frog and Capgemini teams rapidly progressed Hyliko from concept to company. Crucially, a core group of strategists and designers functioned as an acceleration team, helping refine the new venture’s circular business model, investment case, go to market strategy and launch. More recently, teams from Capgemini Engineering have been contributing to the architecture of the first trucks.

Strategic incubator

Solution

The result of Kouros’ work with frog and Capgemini is a world-class heavy mobility platform that is uniquely positioned in the market. With its offering of “hydrogen & trucks as a service,” Hyliko integrates "super-green," carbon-negative hydrogen with truck leasing and maintenance, acting on a promise to completely decarbonize any fleet of trucks, while having a positive footprint on biodiversity. Within one year of its creation, Hyliko has signed its first contracts and will deliver its first trucks by the end of 2023. 

The future of trucking

Outcome

High concept to high impact

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Hyliko is developing a hydrogen refueling network with the planned opening of up to 60 stations in Europe by 2030.

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Driven for sustainability

Build intelligent offerings, ecosystems and transformational solutions with frog.

Discover the New Connected World Offering

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Using Data for Reliable Power Generation 

Revolutionizing Testing at the Point-of-Need  – MeMed

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Forging a New Path for Mental Health

Working together to build the future of mental healthcare

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Project Overview 

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COMPASS Pathways needed to articulate their vision and value creation story. With a key investor day coming up, the company needed to perfect their pitch to appeal to a more institutional investor base.

Maximizing investor appeal

frog created a compelling, compassionate narrative framing the COMPASS Pathways origin story, combining it with a clear value model that highlighted the potential of a brand-new healthcare category.

Uniting value with vision

frog delivered branded investor assets, business strategy articulation, a vision film and a documentary. The work directly impacted investor day success, with a 340% increase in investor inquiries and a 33% increase in web traffic.

A pathway to progress

Science and storytelling

Unlocking value to end suffering at scale

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Human impact: People, not patients

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The brand, strategic articulation, manifesto, investor deck and film assets all supported the core aim: to change hearts and minds through innovative evidence-based care pathways that can and will help tackle the global mental health care crisis.

	Global		EN
	France		FR

	Global		EN
	France		FR