Automotive &amp; Mobility

Communications

Consumer Products

Financial Services

Healthcare

Media

Retail

Social Impact

Technology

Brand Strategy, Design &amp; Performance

Client Collaborative

Connected World

Content &amp; Asset Management

Corporate Venture Building

CX Strategy, Design &amp; Performance

DesignOps

Elevated Loyalty

Engage at the Edge

Experience Everywhere

Growth Strategy

Industrial Design

Innovation Strategy

Live Marketing

Membership &amp; Loyalty

Organization Design

Product Design &amp; Delivery

Product Innovation

Product Innovation, Design &amp; Development

Service Design

Startup Growth

Sustainability

Bangalore

Barcelona

Delhi

frog Innovation Team

Gothenburg

London

Lyon

Madrid

Malmö

Mexico City

Milan

Munich

New York

Paris

San Francisco

Singapore

Stockholm

Sydney

frog-cap-invent-logo

frog-Cap-Invent-logo

global

france

china

A passionate group of dreamers and makers

frog_studio_london

frog_Studio_London

frog is thrilled to call Shoreditch, London’s coolest neighbourhood, our home. It’s a living, evolving neighbourhood full of museums, street art, street food, markets and cosy pubs. Our office is nestled in Old Street, where we help build experiences, products and businesses that disrupt the status quo, win hearts and create the future.

Welcome to London

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frog_jen_williams

frog_Jen_Williams

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frog_Christopher_Baird

We’re surrounded by some of the best food from around the world—and we make sure to sample all the fare at any opportunity.

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frog-icon-Food

World on Our Doorstep

It may be rainy most days of the year, but we make up for it with a rich, vibrant studio culture.  

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frog-icon-Weather

Ready for Rain

The studio consists of folks from around the globe, each bringing a unique and valued perspective to both our client work and studio culture.

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frog-icon-Location

Multinational

Fun Facts

From the studio

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Your Consumer Responsibility: The New Rules of Engagement

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Exponential-Unknown-Design-for-Intelligence-2-2

Exponential Unknown: Design for Intelligence

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23_Insights_Regenerative-Compass-Mockup-Download2

The Regenerative Compass

Leveraging real-time insights and optimizing processes with the People Data Centre

Creating Consumer <span class="d-none d-lg-inline"><br /></span>Insights at Scale

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unilever-creating-consumer-insights-at-scale-Header

State-of-the-art analytics 

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normal

Unilever’s data was being provided and analyzed by different suppliers, they wanted to pivot to in-house data infrastructure as a way of saving resources and generating additional value.

In-house data powerhouse

Challenge

Following an insights and market research phase, our approach was to start small with pilots in selected markets to demonstrate value, before expanding to multi-functions and multi-markets.

A collaborative drive

Solution

By collating data from multiple sources and leveraging a global data science capability, the PDC delivers unparalleled insights and is the heart of Unilever's consumer-centric digital revolution. 

Consumer-centric at heart

Outcome

Project highlights

Understanding wants and needs

The PDC was developed as a service  to help brands within Unilever go to market using the three core categories of digital marketing, advanced analytics and technology. We achieved this with four supporting pillars:

Building the service pillars of the PDC 

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unilever-creating-consumer-insights-at-scale_03

Unilever estimate they’re currently saving <a href="https://www.capgemini.com/gb-en/solutions/people-data-centre/" target="_blank">30 million euros a year</a>. This means the PDC is half the cost of traditional consumer intelligence—and delivers insights twice as fast. 

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Exponential knowledge processing 

Transforming Pet Care with AI

Pioneering Mobility Solutions with Data Transformation

Deepening Customer Engagement with IKEA Retail

frog and IKEA Retail (Ingka Group) worked together to transform an underutilized customer club into a core part of its customer engagement strategy

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IKEA_living-room_header_03

Creating a more rewarding experience  

How does it work? 

Unlocking rewards 

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IKEA_yellow grid

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IKEA_reward_keys_phone_mockup

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Video_Cover_Reward_keys_IKEA

IKEA saw that their customer club had potential to engage more members, in more meaningful ways. They wanted a new rewards concept that would activate support and recruit members towards the highest form of engagement—their home furnishing project journeys.

Growing IKEA Family’s impact 

frog collaborated with IKEA to research, design and create a global rewards framework operating as a consistent way of rewarding customers across every country, whilst offering local countries flexibility to adjust.

Transforming engagement-driven loyalty 

Following country-specific trials, rewards from IKEA Family has launched in Australia, Germany, Ireland, Italy, Portugal, Spain, Sweden and UK. frog continues to support Ingka as part of the deployment to all remaining Ingka markets, ensuring customers globally can benefit from a more rewarding experience.

Substantial growth, increased engagement 

Outcomes

Delivering at scale

IKEA’s expansion of the rewards program shows confidence in the potential transformation to drive its membership engagement strategy forward and deepen relationships with customers.

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frog-icon-CommerceDigitalWorld

Expanding to engage the “many people”

Note: The images presented here are mock-ups and not reflective of the final solution.

Creating a Loyalty Program to Deepen Customer Relationships and Drive Cross-sell

Deepening Engagement & Loyalty with Their Best Customers

Transforming the web experience for one of the modern wonders of the travel world

Arriving at Stress-free and Sustainable Rail Journeys

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LeShuttle-improving-user-journeys-header_v2

Traveling to elevated UX

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LeShuttle-improving-user-journeys-01_v2

The LeShuttle website needed to support customers by explaining the on-the-day experience, terminal process and trip preparation. Additionally, Eurotunnel’s rebrand to LeShuttle had to be brought to life on the site.

Bringing life to the tunnel

We identified user needs and key user journeys throughout the site, tested concepts and collaborated with stakeholders to redesign the booking and checkout flow. We also helped define a new visual and editorial language for the brand, optimized for digital.

Getting into the flow

Within a week of the website launch, LeShuttle saw an improvement in booking conversions and improved customer satisfaction (CSAT) scores. Customers, both new and returning, left positive feedback, referencing the simplicity of navigating the website and ease of booking. 

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN