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frog Innovation Team

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frog-Cap-Invent-logo

global

france

Crafting exceptional experiences for the future of LATAM

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frog_Studio_Mexico_City_cover

We are pioneers, carving the path for groundbreaking design in a city known for its rich history, resourcefulness and optimistic spirit. Mexico City is a playground for those who dare to dream big. Our studio reflects the bold, dynamic spirit of this metropolis, creating an environment where ambition and creativity intertwine. We are not just designers; we are partners on a journey to redefine boundaries and set new experience standards. We thrive on collaborating with ambitious leaders who envision making a meaningful and lasting impact. Your dreams, coupled with our expertise, is a recipe for success. Do you need to...
<ul>
<li>Deliver exceptional customer experiences? </li>
<li>Move rapidly from idea to design and bring game-changing products to market? </li>
<li>Uncover customer insights and map emerging market trends and technologies? </li>
<li>Enhance brands by aligning commercial positioning, purpose and user experience?</li>
<li>Create and improve processes and tools to boost your teams’ collaboration? </li>
</ul>
 <a style="color: #000000; text-decoration: none;" target="_blank" href="https://www.frog.co/contact">Let’s talk →</a>

Welcome to Mexico City

frog_mexico_city_cover_welcome_home

frog_Mexico_City_cover_welcome_home

frog_studio_author-juan-garcia2

frog_Studio_author-Juan-Garcia2

As the sole frog studio in Latin America, we serve as the bridge between global design and the unique Latin American perspective.

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frog-icon-Problem_Solving

Gateway to Innovation

We approach every project with a fiery passion for design and the precision required to deliver unparalleled results.

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frog-icon-Visibility

Passion Meets Precision

Our diverse team brings together talents from various corners of design, strategy and technology, ensuring a holistic approach to every project.

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frog-icon-Culture

Multi-disciplinary Team of Experts

How We Work

From the Studio

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22_Hacking_Innovation_Design-Mind_Header

Hacking Innovation

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bone-marrow-cancer-foundation-1

Bone Marrow & Cancer Foundation

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frog_CS_Konfio_share-image_

Rebranding Human-centered Banking

Clothed in Chaos

Speculative design meets fashion for a climate-affected future

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The power of provocation as a creative tool 

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Our collaboration emerged from a shared sense of urgency to meet the climate crisis head on. We wanted to create speculative fashion designs that raised awareness and debate about the realities of a not-too-distant future. For this reason, we felt that the designs should explore a more dystopic future reality and begin to imagine how clothing could help us survive in that world. 

A problem shared 

Challenge

The climate crisis is a vast topic, and to ensure messaging doesn't get lost in the noise, the right framing is crucial. The team decided to navigate the potential outcomes of the climate crisis according to the primary material elements: fire, air, earth and water—a familiar and instantly recognizable four-part structure. From there we created provocations and prompts to help us explore “what if?” scenarios, then used generative AI to expand into rough visions and first design impulses. 

Four is a magic number

Solution

From the initial low fidelity renders created by AI, through development and iterations, the team moved into making high fidelity renders and finally, clothing production. The resulting collection includes four looks that each respond to extreme conditions and scenarios related to the four elements. We exhibited the collection at Cannes Lions 2023, including a media showcase with insights into the creation process. 

Entering the material world

Outcomes

Project highlights

Designing the catwalk to end all catwalks 

The collaboration investigates how high-tech garments and wearables can be braided with progressive new mindsets.

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Taking a multi-dimensional view, frog’s collaboration with Machina looks at the climate crisis from four specific angles—and presents a unique response to each one.

The “Clothed in Chaos” looks

Extreme temperatures will make it harder to function, necessitating shielding measures to protect people.

Furious Heat and Hostility

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Violent storms become more frequent, unpredictable and intense, demanding greater protection from the elements.

Environmental Violence

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Disrupted access to quality food and fresh water displaces millions, creating nomadic societies on the “borderlands of civilization."

Borderlands of Civilization

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Melting ice creates high water in mega cities from Miami to Mumbai, creating hybrid water and land urban ecosystems.

Watery World Order

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We’re presented with the opportunity to weave deeper meaning into clothing design. It’s time to arrive at the place where the hard truths about climate science meet creativity. Check out the <a href="https://www.frog.co/designmind/designing-for-hazard-proof-living" target="_blank">Designing for Hazard-Proof Living</a> report to go deeper into the themes raised in this collaboration.

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The end of the world vs. the end of the month

Build intelligent offerings, ecosystems and transformational solutions with frog.

Discover the New Connected World Offering

outline

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connected_world-comp_video5

Decarbonizing Trucking with Hydrogen

Grounding the Made of Air Brand

A revamped brand strategy for Konfío, Mexico’s fourth ever unicorn

Rebranding Human-Centered Banking

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Valla_3 1

Konfío + frog

Voices, colors, elements and shapes converge, creating a connection drawn from the shared entrepreneurial journey between both Konfío and Mexican entrepreneurs.

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Coloring outside the lines with Konfío's playful squiggle

This journey is not a straight line...

During its incredible growth period, Konfío had acquired companies with tangential services—but a result was disparate visuals, disconnected offerings and overly-technical messaging. The challenge was to find a way to untangle the communication chaos to convey the true sense of Konfío as a holistic financial ecosystem with interconnected services. 

Communication chaos

To understand strategic priorities, root challenges, strengths, weaknesses and opportunity areas to be explored, frog conducted a design research phrase, interviewing executives, employees and SMEs. From there, the team began developing a new brand persona and platform, crafting value propositions and designing a monolithic brand architecture. 

Illuminating value

Solution 

The rebrand cuts through complexity to bring Konfío’s raison d'être to the fore: approachability. By celebrating the growth stories of its clients, the new strategy positions Konfío as a companion who can speak as an empowering equal to its audience. Voice, colors and shapes convey a sense of interrelatedness, derived from the shared entrepreneurial journey between Konfío and SMEs. 

	Global		EN
	France		FR

	Global		EN
	France		FR