Retail

Traditional retail is dead. Or is it? As e-commerce continues to grow, retailers—especially those with a brick and mortar legacy—need to radically transform their world view from channel-centric to customer-centric. But only a fundamental shift in learning how to understand your customer will lead to retail innovation.

Customers must be understood through the complexity of their shopping behaviors and the motivations that drive them toward a particular retail experience. We fuel retail innovation by identifying behavioral archetypes and outlining the various ‘shopping missions’ that consumers want to achieve. Combined with our systems-thinking approach and our ability to create a seamless customer experience, we help our retail consulting clients re-invent themselves and find relevance amid massive disruption.