Building and launching an all-encompassing, best-in-class banking super-app

Designing an Award-Winning Banking and Investment Experience

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Empowering customers' investments and savings

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Odeabank wanted a mobile app that incentivized user engagement and met new customer behaviors. But the app needed to avoid negatively impacting accessibility and seamlessness. The app also needed to serve designers and act as a guide to developers and brand managers. The challenge was to integrate multiple features (banking, wealth, investments, loyalty) in one super-app.

Incentivizing simplicity

Challenge

Regular, collaborative validation sessions with prospects and clients prioritized customer needs. An atomic and modular approach ensures scalability and flexibility. A scalable DLS for the future. A pre-login engagement feature enables user interaction without signing up. Seamless onboarding and access to jargon-free info enhance user experiences. 

Setting the right balance

Solution

We created the Odea App with scalable components that are compatible with the React Native framework–making a consistent experience across touchpoints. Its minimalistic aesthetic, in the brand’s palette, is alluring and developmentally effortless. This is paired with a dark mode. This super-app puts the customer first and responds to emerging banking habits.

An app for every occasion

Outcome

Project Highlights

The mission 

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frog and Odeabank received recognition from such esteemed organizations as the iF Design Award committee.

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A new line of credit  

Personal Finance One Text at a Time - Charlie

Rebuilding a Risk Management App

Revolutionizing Testing at the Point-of-Need

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The WHO has identified antimicrobial resistance resulting from the overuse of antibiotics as one of the greatest challenges facing modern medicine. To tackle that challenge, med-tech company MeMed developed the pioneering ImmunoXpert lab test, which analyzes patients’ immune responses to distinguish between bacterial and viral infections, helping physicians to prescribe antibiotics more accurately and less frequently.
In order to maximize the value and accessibility of the ImmunoXpert test (now called the MeMedBV®), MeMed turned to frog to help them define and design a revolutionary immunoassay platform that could automatically perform ImmunoXpert diagnostics at the point of care in just 15 minutes, providing results where and when they are needed the most. frog&#8217;s<a href="https://www.frog.co/designmind/real-transformation-and-disruption-takes-convergent-design"> convergent design</a> approach and multidisciplinary team was key to the success of this project and the holistic integration of the platform&#8217;s product, service and digital experiences.

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"The MeMed Key® is far greater than the sum of its parts. It is a perfect storm of engineering, design and product converging in a never-ending desire to perfect every fine detail. This was an enlightening experience of how far true collaboration between a group of talented individuals can reach."

The challenges involved in the project were immense and multifaceted. The platform would have to meet the practical needs of care providers in GP offices, nursing homes, hospitals and urgent care facilities, while also meeting the testing standards of central lab technicians. Through a process of immersive research in various point of care contexts, the frog team helped to identify the core user needs and product requirements that would drive design and technology ideation.
After initial research, frog planned and orchestrated iterative design workshops that brought MeMed, frog, the engineering and manufacturing partner, the consumables manufacturer and chemicals experts together into a collaborative process throughout the development cycle. Working together, the team was able to develop product architecture and experience concepts informed by both functional and aesthetic criteria, and which continuously evolved according to ongoing explorations of the system’s UI and data visualizations. Eventually, a semi-functional model of the MeMed Key® system was built and tested in Italy and Israel, validating the complete product and experience from process start and patient data insertion to scanning and result output.

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MEMED_BRANDING

Over nearly five years of partnership and development, frog helped deliver the complete MeMed Key® product experience, product design and brand identity. One of the most significant innovations to come out of the partnership was the MeMed Key® collection platform and disposable cartridge, which houses both pipette tips and reagents inside of a small, self-sealed container. The innovative design automatically opens and closes inside the device, improving ease of use significantly. The frog team was awarded several patents for its architecture and design. The work also earned the prestigious Red Dot Award for Product Design.

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Today, the Red Dot Award-winning MeMed Key® has been awarded CE Mark, positioning it to improve immunoassay testing in healthcare markets around the world. Its performance, convenience and potential for testing expandability has made it one of the most promising new tools in the fight against antimicrobial resistance, as well as a powerful platform for increasing the accessibility of immunoassay testing. 

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Delivering award-winning connected healthcare with MeMed

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Designing a solution-focused system

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The challenges involved in the project were immense and multifaceted. The platform would have to meet the practical needs of care providers in GP offices, nursing homes, hospitals and urgent care facilities, while also meeting the testing standards of central lab technicians.

Serving multifaceted needs

Through a process of immersive research in various point-of-care contexts, the frog team helped to identify the core user needs and product requirements that would drive design and technology ideation. In addition, frog planned and orchestrated iterative design workshops, ensuring a collaborative process throughout the development cycle. 

Entering the immersion phase

The team developed product architecture and experience concepts informed by both functional and aesthetic criteria, continuously evolving according to ongoing explorations of the system’s UI and data visualizations. A semi-functional model of the MeMed Key® system was built and tested, validating from patient data insertion to scanning and result output.

Modeling, testing, validating

Project highlights

A collaborative design cycle 

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The Red Dot Award-winning MeMed Key® has been awarded CE Mark, positioning it to improve immunoassay testing in healthcare markets around the world. 

Connection and innovation, underpinned by collaboration 

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Build intelligent offerings, ecosystems and transformational solutions with frog.

Discover the New Connected World Offering

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Transforming Pet Care with AI

Using Data for Reliable Power Generation 

Grounding the Made of Air Brand

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“Working together, we were able to create a foundation for growth that is both true to our company and our mission as founders, and forward-looking enough to continue to scale with us in the years ahead.”   

Made of Air, a Berlin-based startup, has developed a revolutionary new carbon-negative thermoplastic. The material is produced using wood waste from forests and farms, in a process that stores more carbon than it emits. With their cutting-edge sustainable materials and a bold mission to disrupt resource-intensive, carbon-polluting business-as-usual, Made of Air is transforming products in the worlds of mobility, consumer goods and the built environment. In preparation for their next stages of growth, the venture came to frog for help launching a comprehensive new brand strategy and identity.
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The frog team of venture design leads, strategists, visual and industrial designers, and a program manager worked closely with Made of Air to reflect the venture’s business objectives at each phase of research and design. Working in continuous collaboration with the founders, the team began by laying a strategic foundation anchored in key customer, ecosystem and value chain insights. Building on top of this structured brand framework, the team created a new visual identity and designed a complete system for expression across all verbal, visual and material embodiments of the brand. The result is a clear, consistent, recognizable brand identity and company positioning enabling Made of Air to accrue value and capture the attention of purpose-driven lead investors, mindful partners and top, diverse talent.

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Setting the Foundations
The first phase of the frog + Made of Air collaboration involved setting strong, differentiated foundations for the Made of Air brand—from defining a core purpose, to solidifying a go-to-market strategy and aligning on a partnership vision. As Made of Air offers a revolutionary new material requiring clear explanation, it was also mission-critical to establish a precise-yet- accessible vocabulary and communication style for the brand and its offering.
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Visualizing Climate Action
Inspired by the possibility of Made of Air’s signature carbon-negative thermoplastic, the frog team created rich imagery of the distinctive black material in various applications, from home furniture to architectural facades. These assets have become an arresting addition to Made of Air marketing and sales materials.
Over the course of the program, the team also worked together to tell the story of the brand through a radically new mark. The mark began with the six carbon ring of benzene, depicted by the hexagon. This shape was chosen and modified to evoke the carbon cycle—the process of carbon moving through our air, plants, oceans, animals, soil and back again. The broken hexagon of the mark reflects Made of Air’s commitment to helping reverse climate change by capturing carbon from this natural cycle and sequestering it permanently.

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Driving Business Outcomes
Despite working remotely from homes and studios across Europe, the frog and Made of Air team maintained constant alignment on the program’s goals. The frog team helped Made of Air to distill its purpose to a single statement: ‘We are in business to reverse climate change.’ The new brand solidifies Made of Air’s position as an ambitious venture built on sustainable purpose, willing to challenge conventional thinking on environmental and climate action. At a crucial stage of growth, the new brand story rallies the team and their partners–and advances their multi-bottom line agenda. Reflecting on the collaboration, Neema Shams, Made of Air’s Chief Commercial Officer says, “Reexamining all that we did, it’s pretty mind blowing. We’ve already gotten a speechless reaction from a few of our board members.”

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<h3>Listen to the frog + Made of Air podcast episode</h3>
<iframe loading="lazy" src="https://player.simplecast.com/05b66c7f-5b0c-4286-aa5d-c9c23ff0cfcc?dark=true" width="100%" height="200px" frameborder="no" scrolling="no" seamless=""></iframe>

Following just 10 weeks of engagement, the Made of Air Brand re-launched in October 2021 with a complete brand strategy and brand playbook, sales pitch materials, a new verbal and visual identity, a completely redesigned website and a new brand mark that better connects to the company’s vision of breaking the carbon cycle. As part of the frog ventures portfolio, frog and Made of Air are well positioned to disrupt traditional business models and motivations and make a mark on the planet through sustainable innovation and regenerative design.  

Berlin

Art Director/in (m/w/d)

Brand

Barcelona

Customer Experience Transformation - Consultant

Customer Transformation

Chicago

Sr. Instructional Designer – Experience & Accessibility

San Francisco

Senior Visual Designer

New York

Sr. Interaction Designer

Design Director, Interaction Design

Senior Service Designer

Design

Brussels

Senior Consultants

Program Management

Senior Strategist:  Product / Experience Design 

Strategy

Accessibility Engineer - iOS/Android

Technology

Bangalore

Delhi

frog Innovation Team

Gothenburg

London

Lyon

Madrid

Malmö

Mexico City

Milan

Munich

Paris

Singapore

Stockholm

Sydney

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Breakthrough innovation for the connected world

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The frog Innovation Team is a specialized team of global talents with deep multidisciplinary expertise in product and service innovation, spanning the physical and digital domains.
 
Based in Malmö and Milan, the team work seamlessly across research, strategy, design and engineering to drive end-to-end breakthroughs that are sustainable by design. With industry leading capabilities in sectors including consumer products, life sciences, telecommunications, energy and financial services, we have the team for every project.

Meet the frog Innovation Team

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Whether we're using 3D-printing, virtual simulations or lo-fi cardboard mock-ups, we simulate and iterate to inspire lateral thinking, explore new paths, test our hypothesis and de-risk the path to breakthroughs.

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Hundreds of Prototypes

As a catalyst for diversity and a hub for experimentation, we welcome global talents, to join us in an open environment, promoting curiosity, cross-fertilization and collaboration.

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14+ Nationalities

In the last year alone, the frog Innovation Team have collaborated on projects for clients in more than 20 countries worldwide.

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	Global		EN
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