Odeabank
Designing an Award-Winning Banking and Investment Experience
Building and launching an all-encompassing, best-in-class banking super-app
Empowering customers' investments and savings
Recognizing the emerging trend of proactive investing for affluence, Odeabank set out to provide clients with a more rewarding banking experience. To achieve this, Odeabank partnered with frog to establish and implement design best practices and capabilities that raise the right kind of interest. For four months, frog acted as Odeabank's trusted advisor, delivering the insights necessary to create a new holistic personal, financial and mobile banking paradigm.
Odeabank needed to integrate investment aggregation, modern banking, access to experts, asset trading, multiple watchlists, financial articles, portfolio health checks, robo-advisors, goal-based portfolios and more. With so many moving parts, financial app development can be a long, complicated process. But with frog’s support, Odeabank successfully launched their “super-app,” which was designed to drive business growth by attracting new customers with a best-in-class, best-in-market experience. The mobile banking experience is at the core of modern customer satisfaction, making this partnership one of critical importance. We are proud to have supported this financial app design and to have been key players in a project recognized by three prestigious award committees.
frog's contributions were vital in achieving this award because they created a scalable, unified, consistent and valuable app architecture guide. We are committed to advancing the work we have begun together and elevating it to new heights.
The mission
Project Highlights
Challenge
Incentivizing simplicity
Odeabank wanted a mobile app that incentivized user engagement and met new customer behaviors. But the app needed to avoid negatively impacting accessibility and seamlessness. The app also needed to serve designers and act as a guide to developers and brand managers. The challenge was to integrate multiple features (banking, wealth, investments, loyalty) in one super-app.
Solution
Setting the right balance
Regular, collaborative validation sessions with prospects and clients prioritized customer needs. An atomic and modular approach ensures scalability and flexibility. A scalable DLS for the future. A pre-login engagement feature enables user interaction without signing up. Seamless onboarding and access to jargon-free info enhance user experiences.
Outcome
An app for every occasion
We created the Odea App with scalable components that are compatible with the React Native framework–making a consistent experience across touchpoints. Its minimalistic aesthetic, in the brand’s palette, is alluring and developmentally effortless. This is paired with a dark mode. This super-app puts the customer first and responds to emerging banking habits.
A new line of credit
The Odea App combines banking, wealth management and trading within one digital product – a new standard for the Turkish market. As a result, the Odea App was recognized with three prestigious awards. First, a 2024 iF Award for product design in both the User Interface (UI) category and Digital Media Interface subcategory. Second, the 2023 Red Dot award for Mobile User Interface. And third, the 2023 A’Design bronze award in the Mobile Technologies category.
With design transformation, innovation and user-centricity, Odeabank and frog created a super-app that successfully redefined financial services in Turkey. This holistic digital solution positions Odeabank at global market standards and sets a precedent for the future of banking and wealth management.
frog and Odeabank received recognition from such esteemed organizations as the iF Design Award committee.
